Graham Kendall
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Professor Graham Kendall

Professor Graham Kendall is the Provost and CEO of The University of Nottingham Malaysia Campus (UNMC). He is also a Pro-Vice Chancellor of the University of Nottingham.

He is a Director of MyResearch Sdn Bhd, Crops for the Future Sdn Bhd. and Nottingham Green Technologies Sdn Bhd. He is a Fellow of the British Computer Society (FBCS) and a Fellow of the Operational Research Society (FORS).

He has published over 230 peer reviewed papers. He is an Associate Editor of 10 journals and the Editor-in-Chief of the IEEE Transactions of Computational Intelligence and AI in Games.

News

I have published a few papers on Sports Scheduling.
http://bit.ly/gVaUqT
I have published a number of papers on Cutting and Packing
http://bit.ly/dQPw7T

Latest Blog Post

Snooker: Celebrating 40 years at the Crucible

Random Blog Post

Family Tree of Scientists

Publication(s)

A New Model and a Hyper-heuristic Approach for Two-dimensional Shelf Space Allocation
http://bit.ly/1h1JAhT
Managing University-Industry Collaborations in Malaysia by Examining its Critical Success Factors: A Dyadic Approach
http://bit.ly/2df4YZ5
A Puzzle to Challenge Genetic Programming
http://bit.ly/egBVYj
Evidence and belief in regulatory decisions Incorporating expected utility into decision modelling
http://bit.ly/1iaJTKT

Graham Kendall: Details of Requested Publication


Citation

McMullan, P; McCollum, B and Kendall, G Scheduling TV Commercials: Models and Solution Methodologies. In Proceedings of the 7th International Conference on the Practice and Theory of Automated Timetabling (PATAT 2008), 18-22 August 2008, Montreal, Canada, 2008.

This was published in the proceedings as an abstract (not a full paper)


Abstract

Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertisements are limited in the quality of the end result and flexibility to the broadcaster. Research in this area has been quite limited, with the papers that have been published generally optimizing different models.


pdf

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Bibtex

@INPROCEEDINGS{mmk2008, author = {P. McMullan and B. McCollum and G. Kendall},
title = {Scheduling TV Commercials: Models and Solution Methodologies},
booktitle = {Proceedings of the 7th International Conference on the Practice and Theory of Automated Timetabling (PATAT 2008)},
year = {2008},
editor = {E.K. Burke and M. Gendreau},
address = {18-22 August 2008, Montreal, Canada},
note = {This was published in the proceedings as an abstract (not a full paper)},
abstract = {Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertisements are limited in the quality of the end result and flexibility to the broadcaster. Research in this area has been quite limited, with the papers that have been published generally optimizing different models.},
keywords = {TV, television, scheduling, commercials},
owner = {rxj},
timestamp = {2008.09.12},
webpdf = {http://www.graham-kendall.com/papers/mmk2008.pdf} }