Professor Dr. Graham Kendall is the Deputy Vice Chancellor (Research & Quality Assurnace, MILA University, Malaysia
Publish or Perish is a choice faced by many academics. Unless you publish, getting promotion becomes difficult, finding another job almost impossible and you are looked down upon by those who are publishing more than you are.
It is assumed, in my view rightly, that being offered an academic position is done with the expectation that you will carry out research and publish the results of that research in the scientific literature, preferably in outlets that are considered high quality. That is, your research will be peer reviewed and, if found to be acceptable, will form part of the scientific archive and your paper will be available to all future scientists, as well as the general public and the media.
... more of the introduction can be seen here.
... some samples of the hints and tips can be seen here.
The book can be ordered from the links below.